Burnley Football Club is pleased to announce a new strategic representation alongside X Corporation, marking a first in English football. As Burnley FC embarks on its much-anticipated return to the Premier League in 2025/26, the partnership with this dynamic corporation establishes X as the official Strategic Digital Platform Partner of Burnley FC.
Pioneering Fan-Centric Engagement
The partnership is about improving fan engagement in the digital space. Burnley FC and X will work together to create original content that brings supporters closer than ever to the club, supported by X’s global reach, bespoke creator network, and real-time engagement capabilities, including new ways to amplify content with their community.
A major part of the partnership sees the launch of the first X Originals series in the UK with Burnley FC as the centrepiece. An exclusive behind-the-scenes documentary series capturing players, coaches, club management and the development of the entire club at Turf Moor, Burnley FC training ground, and the match day dressing room experience is really ground-breaking.
A 20-part X Originals series will run on a bi-weekly basis, providing fans with a truly unique perspective into the life of a Premier League club at a key moment in its journey, delivered in real-time via the X platform.
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X Originals Comes to the UK
X Originals has been wildly successful in markets like the U.S., Japan, and MENA with shows featuring Serena & Venus Williams and the NFL Top 100, along with other stunning series. Burnley’s series represents the franchise’s UK debut and signals an important development in how clubs engage with their global audiences.
While the Originals series is important, the partnership will also develop live-streaming experiences and impactful short-form content for the audience at X, offering fans interactive access to the club and its stars like they have never seen before.
Burnley FC: A Club Known for Viral Content
Burnley have already established a reputation for producing clever, creative and occasionally comedic digital campaigns, both in the form of their idiosyncratic transfer reveals and their viral video with pop sensation Natasha Bedingfield. With more than 820,000 active followers and with its digital & social-savvy owner chairman Alan Pace (@AlanPaceBFC) at the helm, the club is set to elevate its digital footprint, although it has already done a tremendous job.
Also Read: Premier League Over Under 2.5 Tips & Predictions for 2025-26
A Key Move in X’s UK Strategy
This strategic partnership will play a critical role in X Corporation’s UK effort, which the Company recently announced at its “X: The Next Chapter” event. The UK effort is centred on enabling voices across sports, business, and entertainment while providing tools and direct support on their digital journey. Burnley FC will be the first partner in this effort, with dedicated content teams throughout the campaign and real-time platform resources.
What to Expect from This Partnership
- Behind the scenes access to Burnley FC’s season via the first UK X Originals Documentary
- Bi-weekly episodes featuring unfiltered access for Burnley fans from the dressing room, training and emotions of match day
- Live-streamed fan events and exclusive interactive sessions
- Short-form digital content produced for global audiences
- Increased digital presence for Burnley FC in a Premier League club ecosystem
- Increased brand impact with X’s global user base for deeper engagement with the new and existing fan base.
How to Buy Pre-Season Burnley Football Club Season Tickets
Purchasing Burnley tickets for the Burnley football club season tickets and the 2025-26 season is easy, especially if you do it through the official channels for their tickets. Burnley FC has an online ticketing service which is easy to use, offers options for supporting the costs through various payment plans, and provides various options for tickets from the Turf Moor ticket office. Burnley football club tickets for pre-season and the full 2025-26 campaign are available from:
- The Burnley FC Ticket Office at Turf Moor
- Online via the official site, burnleyfootballclub.com
- Instalment options via eticketing.co.uk
Season ticket holders also receive priority booking and discounts for home friendlies (i.e., Lazio). It is strongly advisable to book early for Burnley football tickets or Burnley Football Club tickets.
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