The official kit sponsor of the Indian cricket team jersey, Adidas, has unveiled the new team India’s jersey for the upcoming ICC Cricket World Cup 2023. Having recently become the official sponsor of the Indian team jersey, Adidas has taken the opportunity to revamp the jersey for this mega event. One notable change is the replacement of the three strips on the shoulder with the tricolor flag. As the Indian cricket team prepares for its third ICC World Cup title, this new jersey reflects the theme ‘3 ka dream.’
The ‘3 ka Dream’ Theme
Adidas has introduced a vibrant tricolor pattern on the shoulders of the new jersey. The BCCI logo is placed on the left side of the jersey, and two stars symbolize India’s two ICC World Cup victories – one in 1983 under Kapil Dev’s leadership and the other in 2011 under MS Dhoni’s captaincy.
Adidas has centered its World Cup campaign around India’s quest for its third title with the theme ‘3 Ka Dream.’ A rap song titled ‘3 Ka Dream,’ sung by famous Indian singer Raftaar, has been added to the launch video. The video features prominent Indian cricketers such as Rohit Sharma, Kuldeep Yadav, Ravindra Jadeja, Hardik Pandya, and Shubman Gill, among others.
In a statement accompanying the video, Adidas wrote, “1983 ignited the spark, 2011 brought in glory, 2023 marks the dream of #3kadream, Impossible nahi hai ye sapna (This dream is not impossible).”
High Hopes for the ICC Cricket World Cup 2023
As the Indian cricket team gears up for the ICC Cricket World Cup 2023, fans have high hopes for their beloved team. The tournament kicks off on October 8th with India facing Australia at Chepauk Stadium in Chennai. One of the most anticipated clashes will be India’s match against arch-rivals Pakistan, which will be played at the Narendra Modi Cricket Stadium in Ahmedabad on October 14th.
As the host nation, India is the clear favorite to clinch the World Cup championship. Recent history shows that host teams have performed exceptionally well in the World Cup, with India winning in 2011, Australia in 2015, and England in 2019. With the revamped jersey and the ‘3 ka dream’ theme, the Indian cricket team aims to bring home its third ICC World Cup title in front of passionate fans.
Fans worldwide are eagerly awaiting the start of the ICC Cricket World Cup 2023, which promises to be a thrilling event filled with cricketing excellence and memorable moments. The new jersey and campaign theme only add to the excitement as cricket enthusiasts count down the days until the tournament’s commencement.